Put power behind your business with bespoke marketing plans

Bespoke Marketing Plans

Do promotional marketing like the big brands do.
Wait - that's all about money, right? No, it isn't! It's about making a plan in the first place, and it's about being smart about your starting point. So make a plan, and work your plan...

There are 8 basic marketing things that the Big Brands do to sell their stuff

  1. Put the customer at the heart of their business because it’s not about them, it’s about the customer experience; this is what makes sales
  2. Clearly identify their ideal customer and speak their language
  3. Differentiate their brand with “unique selling propositions” that package their services to stand out from their competitors
  4. Differentiate their brand with a clear identity and speak in their brand voice at all times
  5. Position themselves as the “go-to” and the “trusted advisor” in their market place
  6. Use their existing customers to help them sell
  7. Put digital marketing at the centre of their strategy, and mix it with traditional offline marketing to help them attract, engage, and keep their customers and continually find new ones
  8. Focus on”putting the human into digital” to help them sell.  They are not focussed on talking about which technology they are using when they do their promotions, but on what technology brings to people, and what difference it makes to people’s lives

Apply all these rules to your business with a bespoke marketing plan that will put power behind your ambitions.

 

Find out more about promotional plans

Big Brand Secret

Email marketing is very cost effective and flexible compared to other ways of advertising. The big brands have invested money in what is called “marketing automation” and it is their primary focus.

Big Brand Secret

The big brands are taking their customers on “individual journeys” .  Email marketing helps them do this.  Mass marketing is a thing of the past.  Welcome to digital “segmentation of one”.

Big Brand Secret

The corporations are all hiring Digital Marketing Specialists to set up and manage their email marketing drive.  They are using email marketing platforms and generating content as the centre of everything they do.

Big Brand Secret

Big investments are being made in websites and driving traffic to them.  They are the “town hall” of the new global village. Websites are being used as the focal point of the new era of customer experience.

What this means for you

This need not be exclusive to the big brands.  Small companies and solopreneurs can easily adopt this approach in a cost effective way,  and measure the “return on investment” of a campaign, and adjust where needed.

What this means for you

Smaller companies and individuals are well-placed to do the same:  they’ve always had conversations with their customers.  Email marketing helps them to have more of them.

What this means for you

Smaller companies can benefit from the expertise that the big companies have paid to train. Many marketers are going “freelance” to bring their skills to the market place.

What this means for you

The big guys see the importance of a website.  Smaller businesses and solopreneurs can follow the lead – without spending huge amounts of money. You just have to be clever about how and where you spend it.