Sell More

with Email Marketing

Selling with Email Marketing Promotion - A Big Brand Secret

Build it and they will come? No they won't! Use email marketing to engage customers and prospects, drive them to your website and turn their visits into cash.

Email marketing can help you to make more money.  It helps you to make better relationships with existing customers.   It helps you know who they are and listen to what they say.

Relationships are the foundation for sales.  People who don’t know you, won’t buy from you; it’s as simple as that.

When email marketing is planned and working properly it drives traffic to your website. Remember, your website is the hub and central point of all your marketing promotion.

There are some rules! 

Start from a “Permission Based” perspective

You have to build an email list as a starting point, and people have to opt in – that’s the law.

According to Campaign Monitor, for every £1 you spend, it will pay back 38 times that in terms of return on your investment because it’s targetted, personalised and delivered direct to an inbox.

Make at least a 6 month plan – it takes time to build relationships

It takes time to build your brand and get people interested. You have to take them on a journey.

You start with attracting them.

Then you have to generate interest.

You have to help them decide.

You have to make it easy for them to take action.

Integrate with social media and a blog

Most importantly, this drives traffic.

Next, it gives an essential consistent experience of your brand.

call to action

Big Brand Secret

Email marketing is very cost effective and flexible compared to other ways of advertising. The big brands have invested money in what is called “marketing automation” and it is their primary focus.

Big Brand Secret

The big brands are taking their customers on “individual journeys” .  Email marketing helps them do this.  Mass marketing is a thing of the past.  Welcome to digital “segmentation of one”.

Big Brand Secret

The corporations are all hiring Digital Marketing Specialists to set up and manage their email marketing drive.  They are using email marketing platforms and generating content as the centre of everything they do.

Big Brand Secret

Big investments are being made in websites and driving traffic to them.  They are the “town hall” of the new global village. Websites are being used as the focal point of the new era of customer experience.

What this means for you

This need not be exclusive to the big brands.  Small companies and solopreneurs can easily adopt this approach in a cost effective way,  and measure the “return on investment” of a campaign, and adjust where needed.

What this means for you

Smaller companies and individuals are well-placed to do the same:  they’ve always had conversations with their customers.  Email marketing helps them to have more of them.

What this means for you

Smaller companies can benefit from the expertise that the big companies have paid to train. Many marketers are going “freelance” to bring their skills to the market place.

What this means for you

The big guys see the importance of a website.  Smaller businesses and solopreneurs can follow the lead – without spending huge amounts of money. You just have to be clever about how and where you spend it.