Marketing Courses and Coaching

Marketing Courses and Coaching

Get clever, cleverly.
For when you want to become an expert and do it yourself.

For Solopreneurs or Business Groups.
1:1 bespoke online lessons in digital tools for individuals
Business Seminars and Group Training

For individuals

Design, build and send marketing emails and newsletters
Build a custom website using WordPress
Make short animated videos for use on your website or on social media
Build your social media accounts
Create and send branded online surveys

For Business: 1-day seminars
Using Social Media to Promote Your Business – unlimited audience

For Business: 2-day training
Email Marketing – Groups of x 4
How to make videos for social media using a mobile phone

Business options include 1:1 lessons or in groups.  On your premises, or organised at an outside venue.  Whatever works best for you.

 

Find out how to get clever

Big Brand Secret

Email marketing is very cost effective and flexible compared to other ways of advertising. The big brands have invested money in what is called “marketing automation” and it is their primary focus.

Big Brand Secret

The big brands are taking their customers on “individual journeys” .  Email marketing helps them do this.  Mass marketing is a thing of the past.  Welcome to digital “segmentation of one”.

Big Brand Secret

The corporations are all hiring Digital Marketing Specialists to set up and manage their email marketing drive.  They are using email marketing platforms and generating content as the centre of everything they do.

Big Brand Secret

Big investments are being made in websites and driving traffic to them.  They are the “town hall” of the new global village. Websites are being used as the focal point of the new era of customer experience.

What this means for you

This need not be exclusive to the big brands.  Small companies and solopreneurs can easily adopt this approach in a cost effective way,  and measure the “return on investment” of a campaign, and adjust where needed.

What this means for you

Smaller companies and individuals are well-placed to do the same:  they’ve always had conversations with their customers.  Email marketing helps them to have more of them.

What this means for you

Smaller companies can benefit from the expertise that the big companies have paid to train. Many marketers are going “freelance” to bring their skills to the market place.

What this means for you

The big guys see the importance of a website.  Smaller businesses and solopreneurs can follow the lead – without spending huge amounts of money. You just have to be clever about how and where you spend it.